Writer, Designer, Guru: Why You Need All Three

When I write content, clients may ask me: Can’t you just make it look nice? My answer: No, not really.

I can help clients communicate messages, but I’m only one part of a three-legged stool. It’s a mistake to ask professionals to do double-duty, and the results will speak for themselves.

Sure, I can do basic formatting. But a graphic designer can make your image pop. Likewise, I can’t program your site. For that, you need a web guru – who, by the way, is not likely an expert in content development.

The good news is that we can all work together. Check out this video to see how we did just that for a fairly simple website.

So where do you start? Naturally, I would say with the writer. We’re skilled at discerning your objectives, your priorities, and looking at the big picture.

  • How is your website organized?
  • How are messages communicated, and are they effective?
  • What’s missing and not needed?
  • How can you consolidate for easier navigation?

As they say, content is king, so starting with a writer makes sense.

Regardless of how you start, develop a plan and a budget up front. Diving in without either may lead to mixed results and disappointment.


Ready to take your website to the next level?  Contact Joy Underhill at joy@nullwordsbyjoy.com, 585-742-1388.

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